Jeff Peterson is the Executive Director of the Foil & Specialty Effects Association and Managing Editor of PostPress Magazine, a quarterly publication covering graphic finishing and bindery techniques, including foil stamping, embossing, die cutting, UV coating, perfect and mechanical binding, folding, and more.
Jeff has over 25 years of experience in the foil stamping & embossing industry and has conducted numerous seminars on the subject for various trade shows and conferences, including PRINT, Graph Expo, Graphics of the Americas, HBA Show, and FSEA sponsored events. He is also an accomplished writer, responsible for many technical articles in PostPress as well as in other industry magazines and publications.
Panel: Recruiting, Training & Retaining the Workforce
Workforce development is a key issue for every member of the print finishing, binding, diemaking and diecutting industries. How do you find the right people to fill open roles in your facility? How does training play a role in encouraging new employees to stay with your company? What other factors are critical to creating a culture that encourages employee loyalty? It is a common myth is that marketing is exclusively for business development. In reality, a company’s marketing activities are one of the most effective tools in talent retention and acquisition, regardless of the industry you work in. During this panel, Shelly Otenbaker will share current HR marketing trends and best practices used to attract the next generation workforce, and Jeff Peterson will discuss recent printing industry efforts in the arena of workforce development.